Having your own website makes you feel good and has a positive impact on the professional appearance of the brand. However, in an increasingly digitalized world, the job does not end with just setting up a website. To get your site to the top of Google search results and reach your potential customers, you need more than that; you need effective SEO.
In today’s world where people are always searching for something, every business spends an incredible amount of effort and in some cases money to rank high in search results and get clicked. However, with an effective SEO work, you can very easily get to the top of the search results (SERP) and gradually increase your click-through rate. Of course, it is necessary to pay attention to certain rules for this.
Keyword Niche
One of the most important parts of creating a successful SEO strategy is understanding the size of your company, its target audience and its best chance of success.
SMEs are at a disadvantage when, for example, a small local burger bar tries to compete with a large chain like McDonald’s. Because while big brands use paid ads to stand out in search results, small businesses don’t always have that option. At this point, the website that works with effective SEO work can easily rank high without any additional expenditure.
Online success is within the reach of SMEs but requires precision with SEO keywords. This will not only help you outperform the competition on SERPs by getting more clicks from existing customers, but it will also help you find and open up brand new markets for your products.
Reducing Website Load Time
You are reading this article because this article actually takes 1.2 seconds to load according to Google. Otherwise, if this article had an opening time of more than 3 seconds while researching effective SEO work, you probably wouldn’t wait for the site to load and would leave immediately. And because you left, Google would have pushed the page to the background in the search results.
This is exactly the case for all websites. If your site does not open quickly and practically in a short time, users who enter your site will leave immediately. This affects the metric called bounce rate, and as a result, you will be pushed to the background in Google search results.
Google PageSpeed Insights is a useful tool to implement this SEO strategy. It helps you identify problems with page speed. Also try to keep the size of the images on your site under 150 KB, and when it’s time to create a new website, make sure you choose a CMS that is optimized for speed.
Improve Your User Experience (UX)
Perhaps the loading speed is not the reason why visitors don’t stay on your website. It is also possible that visitors cannot find what they are looking for on your pages, and this may depend on the way your website is designed. You need to make sure your website is easy to navigate. One of the simplest ways to do this is to track someone visiting your site for the first time with a clean browser (all cookies on the site are deleted). This helps you see the user experience (UX) with fresh eyes, so you can make the website as easy as possible for site visitors to navigate.
Mobile Responsive Web Design
Google has announced that it will rank all websites based on the smartphone version of the websites first. This means that a website that displays incorrectly or slowly on smartphones will no longer rank at all on Google. For this reason, providing your website in the form of mobile responsive web design will benefit you a lot. A great way to ensure your site is optimized for smartphones is to install the AMP plugin. Since its launch in 2015, the plugin has been used to publish more than 4 billion pages.
The AMP plugin creates a special smartphone-optimized version of your website for smartphone users that displays all the important content but with simpler coding. This means that a site with an AMP plugin loads much faster on smartphones: The average load time of an AMP page is under 0.5 seconds.
Site Content Ideas
1000 words is the golden word count for SEO-oriented marketing content such as blog articles. If we are creating a Blog article, try and rank it, this is a good minimum word count we should go for. Our topic should not be chosen just for ease of writing. It is important to come up with an idea interesting enough to hold the reader’s attention for at least 1000 words. This will give you enough time to use keywords multiple times and you will go into enough detail to provide valuable information to the user.
Attracting customers to our website is only half the battle, keeping them there and the next part is creating useful in-depth content on topics related to your products that your target audience is really interested in is an important strategy to attract more customers to our website. With SEO, you can improve your site
Give Your Content Ideas a Little More Length
1000 words is the golden word count for content marketing content for SEO, such as blog articles. If we are creating a Blog article, try and rank it, this is a good minimum word count we should go for. Our topic should not be chosen just for ease of writing. It is important to come up with an idea interesting enough to hold the reader’s attention for at least 1000 words. This will give you enough time to use keywords multiple times and you will go into enough detail to provide valuable information to the user.
If you want to have your website’s seo work done by an expert team, you can contact us.
